Wednesday, March 21, 2012

'F*** them, Kim Kardashian's a brand': Jason Statham becomes the latest Hollywood heavyweight to take a swipe at reality star

By Alanah Eriksen

Jon Hamm and Daniel Craig have already taken a swipe at her.

Now another Hollywood heavyweight has slagged off reality star Kim Kardashian.

English action hero Jason Statham has, perhaps stating the obvious, labelled her nothing more than a 'brand'.

Another celebrity takes a swipe: English actor Jason Statham has weighed in on the Kim Kardashian debate, calling her nothing more than a 'brand'

When asked in an interview with Details magazine if he thought of himself as a brand, the 44-year-old said: 'F*** no. Why should I?'

He was then told: 'People see a guaranteed $30million a film as a brand in need of management'.

Statham quipped: 'F***' 'em. Kim Kardashian's a brand.'

Showing off her famous asset: Kim was spotted working out in Los Angeles today

Mad Men star Jon Hamm recently labelled the star, who was spotted leaving the gym in Los Angeles today, a 'F***ing idiot'.

He told April's Elle UK magazine: 'Whether it's Paris Hilton or Kim Kardashian or whoever, stupidity is certainly celebrated.

'Being a f***ing idiot is a valuable commodity in this culture because you're rewarded significantly.'

Fighting off the baddies in a suit: The star flexed his muscles for the interview as he promoted his new film, Safe

Now they're friends again: Jason wipes his hands of reality television

She fired back at him branding his comments 'careless' earlier this month.

But during an appearance on The Today Show this week, 41-year-old Hamm firmly stood by his remarks.

When asked about the matter by host Matt Lauer, Hamm responded: 'I don’t think [my comments] were careless. I think they were accurate.'

Lucky guy! The 44-year-old is dating Victoria's Secret model Rosie Huntington-Whiteley

Making plans? Jason concentrates hard on the book in front of him

He pulled no punches as he made another attack on the culture of reality television.

'It’s a part of our culture that I certainly don’t identify with, and I don’t really understand the appeal of it other than in a sort of car crash sensibility,' he said.

'And it’s not something that I partake in or enjoy, but it is what is and here we are.'

Hamm's co-star Vincent Kartheiser - who plays Pete Campbell in the Sixties drama - then waded in, saying he agreed with Jon's comments.

Pause for thought: The star looks off into the distance in another pose

He mused: 'Our society enjoys to turn on the television and see someone who’s maybe awful and they can say, "Well at least I’m not as terrible as that person."'

Hamm then concluded: 'There are a lot of channels on the dials and those channels need to be filled up with things… It’s different strokes for different folks.'

And James Bond star Daniel Craig was last year quizzed about his opinion on the media circus surrounding Kim's divorce from estranged husband Kris Humphries just 72 days after their televised wedding.

Tatty: Kim was also spotted leaving her home today in white jeans with rips down the front

He told GQ: 'You see that and you think, "What, you mean all I have to do is behave like a f***ing idiot on television and then you'll pay me millions?"

'I'm not judging it. Well, I am, obviously.'

Kim's mother Kris Jenner retaliated, saying: 'It's not made him look like the world's nicest guy. The right thing for a real man to do now would be to issue a public apology.

'The easy thing would be to criticize his career now, but our family won't stoop to that level.'

And actor Jonah Hill also lashed out at Kim and her family last year.

Hill said that while he often finds himself watching one of their shows, he finds it 'disgusting' that they earn better ratings than higher quality scripted shows.

The 27-year-old said: 'The truth of it is, I have friends who work in TV and the Kardashians get higher ratings than their TV shows. Shows that people actually work hard on - writing and creating and trying to tell stories.

'The fact that the Kardashians could be more popular than a show like Mad Men is disgusting.

'It's a super disgusting part of our culture, but I still find it funny to make a joke about it.

'Whenever I say I like reality TV, people write about it like they're in shock.

'I can't even understand it, so I watch it,' he told The Huffington Post.

'I think it's funny and I definitely enjoy it in a making-fun-of-it sort of way, but where does the line sort of end? When do I stop making fun of it and become an actual fan?'

He added: 'The Kardashians are as famous as our president. What does that tell you about how skewed our society is?'



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