Not sure anyone is looking at your lashes! Cheryl Cole flaunts her cleavage in plunging neckline for new L'Oréal make-up campaign

By Kirsty Mccormack and Nadia Mendoza


It's easy to forget that Cheryl Cole once harboured a taste for tracksuits and gold hoop earrings.

Tapping into her haute couture gene, the Geordie looks simply stunning in the new L'Oréal advert.

In the French brand's new False Lash Telescopic campaign, the 28-year-old is seen fluttering her eyelashes and offering her most seductive pout during a photoshoot shot by Rankin.

Miniature: Cheryl Cole appeared to have shrunk as she sat on a giant chair for the new L'Oréal Paris False Lash Telescopic mascara advert

Wearing an ankle-length blue dress, the former X Factor judge is seen perching on a giant chair.

As she stares off into the distance, wearing a pensive expression, it's difficult for eyes not to zone in on her cleavage which she flaunts in the low-cut creation.

Having already seen Cole flaunt her hair in L'Oréal's adverts, this time it's up close and personal.

Natural beauty: Cheryl posed with a top hat as she displayed her tattooed hand

In the minimalistic images, the Girls Aloud singer is seen applying the mascara herself as if she is getting ready for night out.

'I can't ever remember using a different mascara to L'Oréal Paris Telescopic, I've used it for years,' Cole said of the product.

'The new False Lash Telescopic Mascara is my new favourite, as it gives my eyes a false lash look effect.'

Peekaboo! Cheryl Cole models L'Oreal's new mascara and eyeliner in a photo shoot shot by British photographer Rankin

In another shot, the blonde is seen peeking at the camera from behind a blue top hat wearing the brand's eyeliner and a hint of pink lipstick.

However, this look is rather subtle compared to another where Cole is seen in a black leather dress.

The theatrical number looks more suited to Florence Welch than little Cheryl, but the striking snapshot sees her hold each side of the gown with her hands creating a wing effect.

Cover girl: Cheryl applies her mascara in the commercial which will air for the first time next Wednesday

And it's not only Cheryl's make-up that's looking good, as so is her year ahead.

The Fight For This Love singer is set to release her third solo album this year - which she has been working on with Taio Cruz and hip-hop producer Alex Da Kid.

Her former bandmate Kimberley Walsh was one of the first people she played it back to and it seems it was a thumbs up from her.

Black swan: Cheryl combined styles with pale Snow White skin, but wore a gothic leather dress

'With Cheryl having a little sneaky listen to her new album..... SOOOOOOO excited I had to tweet!!!!!!!! *dancing,' Walsh posted on Tuesday.

Cole also took to Twitter herself to have a dig at former boss Simon Cowell after it was revealed that she was crowned Best Reality TV Judge of 2011 at the Virgin Media TV Awards.

'"Oh my!" And all in a couple days work, LOVE this @SimonCowell http://www.virginmedia.com/tvradio/awards/best-judge.php' she tweeted.


Getting ready all by herself: In the video for the campaign the singer is seen applying the brand's masacara



source:dailymail